Amazon A+ Content (formerly Enhanced Brand Content) allows brand-registered sellers to create rich product detail pages with enhanced images, comparison charts, and lifestyle photography. The hero image — the main banner at the top of your A+ module — is your most valuable real estate. It must capture attention instantly and convey your product's core value proposition within seconds.
For A+ hero images, Amazon recommends a minimum width of 1000px, with JPEG format preferred for fast loading. The most effective hero images use a clean, high-contrast composition that highlights the product prominently. Use text overlays sparingly — no more than 10-15% of the image area — to comply with Amazon's guidelines. Batch creating A+ image assets requires consistency across your catalog. With GetPicTools, you can prepare multiple hero image variations simultaneously, resize them to Amazon's specifications, and ensure all images meet the platform's file size limits. Well-optimized A+ hero images can increase conversion rates by 3-10% according to Amazon's own data, making this investment well worth the effort.
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